McCain’s Roastaurant

McCain opens the Roastaurant to settle the #greatroastdebate

This December, McCain is throwing out the roast dinner rulebook and opening the doors to its own speciality restaurant, the Roastaurant, to celebrate the diversity of one of the nation’s favourite meals.

Open from 8-10 December at the Old Truman Brewery, the Roastaurant will provide roast dinner lovers the choice of over 100,000 possible roast combinations in a pick ‘n’ mix style menu which have been based off the research findings.

Featuring a unique ‘gravy microbrewery’, similar to a craft ale tap room, and a giant six metre squared roast potato platter filled with thousands of McCain Roasts, the Roastaurant is set to bring the ultimate roast dinner debate experience to London.

During the day, the Roastaurant will offer a sit down roast dinner experience, with all the trimmings and avoid arguments on what should and shouldn’t be on the plate, diners will choose from a ‘tick box’ style menu, allowing them to choose exactly which meat, sides and condiments they’d like.

In the evening, the space will transform into an interactive ‘gravy microbrewery’ and McCain Roasts experience that offers five different types of gravy including unique flavour choices, chocolate and jerk. Diners will be able to visit a giant self-service McCain Roasts platter and fill their bowls with as many crispy and fluffy McCain Roasts and gravy as they’d like!