Häagen-Dazs has launched a new limited-edition stick bar for Cookies & Cream inspired by the favourite flavour of their brand ambassador Grigor Dimitrov, which will be entered into a flavour challenge against the Wimbledon classic pairing Strawberries and Cream.
To help launch the summer-long battle, Häagen-Dazs will be joining the WTA for Tennis on the Thames, a day-long event in celebration of women’s tennis on London’s Southbank.
Come down to experience an incredible interactive tennis challenges, including an epic piñata smash and the chance to go head-to-head against one of the most iconic names in international women’s tennis. Oh, and how could we forget the free ice cream served all day?
If you’re unable to head down, join the battle on social media, with the hashtag for #TeamStrawberries or #TeamCookies with #LetsPlay and tag @HaagenDazsUK to win free ice cream and see the winning flavour on sale for the rest of the summer. Game on.