In honour of the re-launch of fan-favourite Bloody Ell’ Blood Orange IPA, Beavertown is offering craft beer lovers the chance to try their blood orange-infused beer for free – in exchange for signing up to donate blood.
The first 500 craft beer fans who visit the Beavertown taproom at Lockwood Industrial Park in Tottenham from 2pm on Saturday 25th May, will be invited to sign up to donate blood on the spot, in exchange for free Bloody ‘Ell beer – and the knowledge that by signing up to donate, they could save up to three lives.
Fans can also sign up in advance at blood.co.uk and simply show their confirmation email to staff once they’ve signed up, or a registration email if they’re a regular donor.
Blood donors will have the chance to be among the first to try Beavertown’s remastered Bloody ‘Ell, with a reduced ABV of 5.5%, and a juicy malt bill combined with citrusy, hoppy top notes. The brew packs more blood oranges than ever before to give a heady, zesty juice hit.