A Window into Intensity

This April, an ordinary shop window at Westfield Stratford City will be transformed to recreate the intensity found inside every tin of Carte Noire Instinct, a Wholebean Instant coffee that combines carefully selected instant with finely milled coffee beans.

Using a live camera feed and cutting-edge motion tracking technology, cinematic visuals and sound effects, along with enormous LCD screens, the window will give shoppers the chance to stop and savour the intensity of the moment, with some extraordinary results.

Passers-by will also be able to sample a cup of intensely aromatic Carte Noire Instinct, receive a voucher with money off their next purchase and share their experiences on twitter via #savourthemoment.