Birds Eye Inspirations Present The Picture House

Ice Tank, 5-7 Grape Street, Soho, London
Birds Eye Inspirations Present The Picture House image
Event has ended
This event ended on Wednesday 14th of May 2014

Ice Tank, 5-7 Grape Street, Soho, London

Nearest Tube/Rail Stations
Tottenham Court Road 0.22 miles


For the first time, a unique modern concept restaurant will be unveiled, which boasts the only ‘pay-by-picture’ currency system in the world. The Birds Eye Inspirations Picture House will open its doors on Wednesday 14th May at IceTank in London to mark the launch of Inspirations – the food brand’s premium range.

The Picture House will be popping up in London for a limited time before heading north and offers a modern and innovative dining experience for food lovers and social media enthusiasts alike. Following a two-course meal, courtesy of Birds Eye, diners can settle the bill simply by taking a picture of their dinner, uploading it to social media platform Instagram and captioning the food photo with the hashtag #BirdsEyeInspirations.

On the night, guests can select meals from the Birds Eye Inspirations menu including Fish Chargrills and Chicken Inspirations before enjoying dessert and complimentary drinks. The Picture House launch will also be hosted by top food blogger, Marie Marte, who will share insight and tips on how to take the perfect food photo, touching on the ‘food-ography’ trend currently sweeping social media.

There are a limited number of bookings available for The Picture House. To be in with a chance of dining at the world’s first pay-by-picture restaurant, email [email protected] with your name and contact details*. Those successful will be notified with details on 9th May 2014.

Tags: Food

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