Cocorose London Launch Pop Up Shop in House of Fraser

Award winning, boutique designer shoe brand Cocorose London are excited to announce that they have recently been selected as one of ten finalists for The Great Retail Revival’s project POP at HoF. The non-profit organisation has paired with House of Fraser, the country’s leading department store group, to offer ten promising retail brands the chance to trade at House of Fraser’s flagship Oxford Street store. The pop up concession within House of Fraser, called ‘POP at HoF’ will be held from the 9th (online) and in-store from the 12th until the 26th of May 2014.

Cocorose London was founded in 2007 by Janan Leo. From their heritage in the markets of East London, Cocorose London have grown into an international brand, stocked in premium boutiques and department stores, mainly in Europe, Asia and the Middle East.

The brand is known for their original and revolutionary concept of foldable shoes, with their signature designs and premium presentation and more recently, for their success in launching their Luxury Heritage range; their Made in England initiative.

Cocorose London’s philosophy focuses on what they term ‘modern luxury’; the relationship between beautiful design, superior comfort and practical functionality. They strive to incorporate these attributes in their unique concept and in doing so, bring their Cocorosers a touch of ‘modern luxury’ to their busy lifestyles.

An official gift partner to the British Academy Film Awards (BAFTA) since 2010, Cocorose London have gone on to collaborate with iconic British brands The Royal Ballet and Liberty Art Fabrics to create limited edition capsule collections, available globally.

At the end of the POP at HoF, one of the ten lucky brands will be selected for the opportunity to retail at House Of Fraser online for a year and potentially in-store. Fingers crossed for Cocorose London!