Westfield Food Sensory Experience: Tongue Twister

WESTFIELD LAUNCHES TONGUE TWISTER

There’s more to taste than meets the tongue

To celebrate the launch of Westfield’s 2015 dining campaign, The Food Sensation, Westfield has partnered with Condiment Junkie, masters of multi-sensory design, to create a food sensory experience like no other.

Over two weekends in February, visitors to Tongue Twister will be able to experience first-hand how their sense of smell, sight and sound can influence perceptions of taste at Westfield London and Westfield Stratford City.

Through interactive, engaging, experiments and games, Tongue Twister will demonstrate to visitors how their sense of taste is profoundly influenced by what they see, hear and smell. Exploring through a Willy Wonka-esque maze, visitors will travel through four rooms full of delicious bites from Westfield’s restaurants and eateries; to learn how certain sounds can bring out sweetness or how colour can impact flavour.



The sensory rooms:
Pure – The sensory cleanser. In this first room you are refreshed and cleansed in preparation for the sensorial takeover that follows
Sight –Taste with your eyes. A rainbow laboratory where visitors explore the impact of colour on taste, discovering how much what they see will change and sometimes trick what they will taste
Sound – Inside the belly of a strange, living musical instrument. A music room that shows how what we taste is influenced by different sounds
Smell – Tasting with your nose or tasting without your noses! A fragrance extravaganza where the visitors sense of smell and perception of flavour is tested
Upon exciting the space, visitors will be invited to continue their taste sensory journey with a sensory takeaway to be activated at Westfield restaurants and eateries to satisfy their anticipating taste buds.

Throughout the campaign there will be a host of offers, events, tastings and workshops taking place across restaurants at both centres with a chance for customers to win fabulous foodie prizes at both centres.

Taste-test the experience at Westfield Stratford City: Friday 20 – Sunday 22 February