A Better Breakfast RoadShow

Get ‘Back To Breakfast’ today!

Shoppers in Purley will wake up to ‘A Better Breakfast’ as a National RoadShow pulls into Purley Tesco on March 25th

On the day, a team of Chefs and Brand Believers will be serving up free better breakfast samples from 8 delicious food and drink brand partners between 9am & 5pm. Brand Believers will also be giving advice to those passing through to help them make the right decisions when enjoying breakfast, whenever & wherever that may be.

This ‘A Better Breakfast’ campaign aims to positively raise the importance of the morning meal occasion. After a shocking “decline in overall breakfast occasions” in adults and as well as children, who make up “a fifth of the 16.5 billion breakfasts served up in British homes” (Kantar World Panel), ‘A Better Breakfast’ sees the need for education and support for the most important meal of the day!

Food and drink brands taking part in the campaign include; Actimel – Have You Taken Care of Your Immune System Today? Bonne Maman – ‘Moments to Cherish’,debbie&andrew’s - ‘A Real Taste of the Country’, Douwe Egberts – ‘Stronger Coffees With A Rich, Fuller Taste’, Hovis – ‘As Good Today As It’s Always Been’, HP – ‘A Sauce of Manliness’,Nestlé Cereals – ‘Whole Grain Guaranteed!’ and Rowse Honey – ‘Breakfast Just Got Topped, Naturally’.

Brian George, ‘A Better Breakfast’ founder, said, “Although breakfast is a huge market with over 23 billion breakfast occasions, consumption is now slipping and people are skipping what was once a staple meal. A combination of changing consumer lifestyles, perceived health awareness and changing shopping patterns are having the biggest effect in changing consumer attitudes. That’s why ‘A Better Breakfast’ is so vital; it’s time someone stuck up for our most beloved and important meal of the day! If you don’t believe it, come to a RoadShow near you and enjoy brekky on us!”

For more information log onto abetterbreakfast.co.uk or find us on twitter @BetterBreakfast!