Get Street Style Ready

During this year’s London Collections Men (LCM), the city’s guys can ensure they’re in tip-top style condition thanks to a full-service lounge at Radisson Blu Edwardian, Bloomsbury Street.

The Official Hotel of London Collections Men, a short walk from the main venues at the Old Sorting Office and Victoria House, is offering a Style Lounge providing the perfect post-show pick-me-up including manicures, beard trimming and shoe-shining.

Partners in the BluVIP Style Lounge, open between 3pm and 8pm from 12th – 15th June, includes Topman’s Personal Shoppers who will be offering advice on outfit upgrades, styling tricks and giving guests the chance to try on the latest trends in men’s fashion. In addition, a top London barber will be providing wet shaves and advice on how to keep the all-important beard looking tidy or stylishly unkempt.

Penhaligon’s will also be on hand over the weekend to help men find their perfect LCM scent, with a pop-up fragrance profiling experience between 3pm – 8pm on Saturday and 3pm-6pm on Sunday.

Those needing a refuel after a heavy day of show hopping can escape to the modern and stylish setting of Steak & Lobster, located next to the hotel. Offering a 10oz, dry aged rib-eye steak, described as one of the best steaks that London has to offer, or fresh whole lobster served on the half shell for just £20, it’s the perfect place to chill before heading on to the next party.