'47 X Black Fives Pop Up Store

’47 Brand, a privately held, premium sports lifestyle brand, has partnered with the Black Fives Foundation, a non-profit organisation that works to research, preserve, showcase, and teach the pre-1950 history of African Americans in basketball, to create a first-of-its-kind collection of headwear, apparel and accessories that combines fashion with history. The multi-year licensing partnership brings together one of today’s leading sports lifestyle brands with a one-of-a-kind authentic vintage sports property that is socially and culturally relevant.

To celebrate, ’47 will be hosting their first UK pop up store at the Old Truman Brewery, Unit 8, Dray Walk, East London from the 11th June to 21st June 2015. The store will feature all product from the ’47 x Black Fives collection & will be available to purchase as well as online.