Jeans for Genes Day

Jeans for Genes Day pop-up launderette opens in Newburgh Street, Carnaby London.

Wash your Jeans in style at the Miele launderette ahead of Jeans for Genes Day from 11-14 September 2015 in Carnaby.

Bring your jeans along to the pop-up at 8 Newburgh Street and watch the famous 1985 Levi’s, Nick Kamen advert re-created with a new special celebrity ambassador.

Throughout the week, the Jeans for Genes pop-up will also host a number of exciting in-store activities such as free trend talks from leading fashion guru Gemma Sheppard & WGSN’s Lauretta Roberts, styling sessions, masterclasses, beauty treatments and denim customisation workshops from designer Timur Kim.

The Newburgh Quarter is the perfect place to house this exclusive pop-up. Located just off Carnaby Street, the Newburgh Quarter is a community of independent shops, concept stores and heritage brands offering distinctive fashion, design and lifestyle brands. The area is a hive of cutting edge creativity.
Donate to a great cause by purchasing Jeans for Genes limited edition fashion
t-shirts modelled by Kate Moss as well as raffle tickets to win the ultimate goodies, including a pair of the latest skinny jeans from Ben Sherman on Carnaby Street.

Carnaby’s denim brands will also be getting on board throughout the week with 20% off in-store and a free denim Ipad case with every purchase over £100 at Pepe Jeans London or catch independent jeans label, The Ragged Priest collaboration at Lazy Oaf.

As a denim destination, the Jeans for Genes’ pop-up will join a cool edit of established denim brands in Carnaby including Japanese premium label Evisu, Cheap Monday, Replay, archive specialist Levi’s Vintage Store and first-ever men and women’s standalone Diesel boutiques.



Don’t forget to join millions of school children and office workers and wear your jeans for a day in exchange for a minimum of £1 donation on Jeans for Genes Day, Friday 18 September. The money raised on the day will go towards funding the vital support and care that children affected by genetic disorders so desperately need.

For more information on the pop-up head to Carnaby.co.uk