Carlsberg's Beer Dispensing Christmas Tree!

If Carlsberg did Christmas trees they would probably dispense beer to lucky Londoners one Friday afternoon in December, and that’s exactly what they are doing!

Carlsberg is kicking off this year’s festive fun with a 27ft real fir Christmas tree complete with beer-dispensing pump on London’s iconic Southbank.

The Carlsberg Christmas creation will be fitted with candle-lit beer bottles, digital festoon lighting and a large beer hop at the top of the tree - all to wish Londoners a very hoppy Christmas.

The first 100 visitors to the tree will also receive a limited edition, hand-blown bespoke glass Carlsberg ‘beerble’, fit to consume the perfect sample of Carlsberg.

The festive fun isn’t just limited to London, with beer-lovers able to win a host of prizes through Carlsberg’s social channels during the event, including a year’s supply of Carlsberg.

Members of the public will be encouraged to follow @CarlsbergUK on Friday for live news from the tree and information on how to win.

Dharmesh Rana, Senior Brand Manager at Carlsberg UK, said: “After an absolutely tree-mendous year, we’ve created a Christmas tree which just keeps on giving.

“Not only are we gifting Londoners with complementary Carlsberg samples throughout the day, but the rest of the country can join in to win some amazing prizes.”

Consumers wishing to take part in the event should follow @CarlsbergUK on Twitter and use #CarlsbergChristmas to take part in the competition.