Pepsi MAX® Cherry brings a burst of flavour to London

Pepsi MAX has been challenging fans, including British pop-star Charli XCX, to share their love for the bursting cherry flavour by asking for visually captivating personal interpretations of the taste, which have then been brought to life by GIF-ITI artist INSA in a genius twist on augmented reality.

The innovative and interactive striking 13-foot creation is the result of a collaboration between chart-topper Charli XCX and GIF-ITI artist INSA to take viewers on a sensory journey, bridging the gap between art and technology.

Alongside being able to view the art installation and see the GIF-ITI art come to life before your very eyes, the event will give you the opportunity to share what the taste of Pepsi MAX Cherry means to you and see this brought to life through an amazing interactive and motion sensor projection. And of course, there will be plenty of Pepsi MAX Cherry available to inspire you!