Magnum Pleasure Store Opens In South Molton Street For The Summer

Magnum ice cream, the brand synonymous with pleasure, has today thrown open the doors to a haven of chocolate and ice cream indulgence, with the opening of the Magnum Pleasure Store in London’s stylish South Molton Street. Back by popular demand and open exclusively for the summer, for the first time ever visitors will be treated to freshly double-dipped, personalised Magnums with two layers of deliciously decadent chocolate, a luxurious layer of sauce and a selection of tempting toppings in the heart of London’s shopping district.

The Magnum Pleasure Store will serve bespoke ice creams to visitors throughout the summer.

Customers at the hotly anticipated summer pop up will enjoy a pleasure-packed experience where, to celebrate the launch of the Magnum Double range, they will be the first to try a double dipped Magnum with two layers of chocolate and a layer of sauce. Whether choosing a double or single dipped Magnum, customers will then be able to choose their own selection of tempting toppings to sprinkle over the setting chocolate. From black lava sea salt to rose petals, there are thousands of flavour combinations to choose from. Each individual creation will be perfected with a drizzle of chocolate and the finishing touch; a classic M coin decoration; all from £4.50.

Decorated in signature Magnum style, the beautiful store is adorned a stunning series of images captured by iconic fashion photographers Mert Alas and Marcus Piggott and starring supermodel, Kendall Jenner, to celebrate the launch of Magnum Double. The Magnum Release the Beast Photo Series captures times in Kendall’s own life where she threw caution to the wind and dared to indulge; just as visitors to the Magnum Pleasure Store will be invited to do.