Crabtree & Evelyn partners with Fashion Scout SS17 to revitalise hands during London Fashion Week

This season botanical beauty brand Crabtree & Evelyn is the official skincare partner of Fashion Scout SS17. Opening the doors to an exclusive #HandsOnFashion Botanical Emporium, Crabtree & Evelyn’s Hand Rescue Squad is here to a revitalise and rejuvenate tired hands from digital overdrive during London Fashion Week!

From 16th – 20th September over 10,0001 glamorous fashionistas are expected to gather in Central London to watch some of the world’s best off schedule designers, such as Pam Hogg, David Ferreira and Ashley Isham, showcase their latest SS17 collections.

That means that for 1202 hours, the streets of London will come alive with fashion buyers and aficionados, racing from show to show to report on the latest trends and gossip from the FROW as they unfold, so is it any wonder that these enthusiasts go into digital over-drive for five days?

This time last year, it was reported that London Fashion Week attendees posted 503,4043 tweets and 113,3484 images on Instagram, tagging #LFW. That’s a lot of posts and tired fingertips! But when tired hands stop working at the crucial FROW-ment, it’s the ultimate catwalk catastrophe.

Don’t panic…Crabtree & Evelyn’s Hand Rescue Squad is here to help! As explorers of nature’s eclectic beauty, the skincare brand is opening the doors of an exclusive Crabtree & Evelyn #HandsOnFashion Botanical Emporium. Based at Fashion Scout, Freemasons’ Hall, Crabtree & Evelyn’s #HandOnFashion Botanical Emporium is here to make those ordinary moments, extraordinary. Offering fashionistas a complimentary rejuvenating hand massage with one of their iconic intensive conditioning Hand Therapy creams, it provides a mini sanctuary to escape the hustle and bustle between shows.

Guests will be encouraged to immerse themselves into a therapeutic botanical wonderland and explore the naturally beautiful world of the floral photo booth and living wall. By simply uploading a selfie or boomerang, in front of the floral wall, to Instagram and tagging and following @CrabtreeUK, guests will receive a limited edition #HandsOnFashion tote bag to carry round all their fashion week goodies.

That’s not all; Crabtree & Evelyn will also launch a special #HandsOnFashion Snapchat geofilter for London Fashion Week, allowing enthusiasts and opportunity to exclusively use the filter whilst snapping personal content.