Northern Lights Virtual Reality Pop Up

Popping up for two days only, Grosvenor Casinos is inviting consumers to come and witness the wonders of the Northern Lights in Exchange Square, Broadgate next to The Winter Forest: a Nordic inspired snow-covered pine forest.

To mark the beginning of its national Christmas and New Year campaign, the brand will be using virtual reality technology to transport consumers to an Icelandic wonderland. They will journey through a 4D immersive experience of the sights, sounds and smells of the Northern Lights setting, before meeting five woodland creatures who will invite them to come and spin the roulette wheel in the wildest casino of them all.

Kicking off the activity will be a well-known reality TV star - identity to be revealed - who will surprise guests when he reveals he is behind the mask of one of the animals.

Visitors who share their experience on social media using the hashtag #LeadThePack will be in with a chance of winning a Grosvenor Casinos VIP package, including dinner, drinks and a Learn To Play gaming session.