Frida's Belgravia in Bloom

In celebration of its sponsorship of the V&A’s highly anticipated exhibition, Frida Kahlo: Making Her Self Up, Grosvenor Britain & Ireland (‘Grosvenor’) will honour Frida Kahlo, one of the most recognised and significant female artists of the 20th century, across its London estate from May onwards. The exhibition, which will run from 16 June to 4 November 2018, will be the source of inspiration for a range of exclusive products by Belgravia retailers, and the area’s annual Belgravia in Bloom festival.

Now in its third year, Belgravia in Bloom will run from 19 – 26 May – coinciding with the Royal Horticultural Society Chelsea Flower Show. Belgravia’s own floral festival will run for eight days this year and take its inspiration from the exhibition at the V&A. Over 50 retailers across Elizabeth Street, Motcomb Street, Pimlico Road and Eccleston Yards are expected to create breath-taking and original floral displays and installations. Walking maps will be available from all local retailers with details and locations for easy wayfinding. Grosvenor will run a competition to award the best floral displays, judged by RHS judges, with the opportunity for the public to vote on social media for their favourite.

During Frida’s Belgravia in Bloom, visitors can also witness a larger-than-life homage to the artist in Eccleston Yards – a new hub for independent and creative businesses in Belgravia - where a vibrant mural will feature a headdress decorated with live Mexican-style exotic flowers.

Throughout the exhibition, many of Belgravia’s retailers will create products and experiences inspired by the iconic artist. Retailers including Beulah, Rococo Chocolates, DONNA IDA, Neill Strain Floral Couture, Howe at 36 Bourne Street and more, will bring Grosvenor’s sponsorship of the exhibition to life throughout their stores and showrooms in Belgravia.

To celebrate the sponsorship of the exhibition, Grosvenor Britain and Ireland will also be gifting guests at select local hotels and shoppers from its key retail destinations in Belgravia – Elizabeth Street, Pimlico Road and Eccleston yards - with an exclusive exhibition ticket discount of £3.

For more information on Frida’s Belgravia in Bloom and on the Grosvenor’s sponsorship of Frida Kahlo: Making Her Self Up, please visit website.

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