NFL Kickoff on Piccadilly

The National Football League will take over one of London’s most iconic locations on Saturday, September 8 as it celebrates the start of the 2018 season with NFL Kickoff on Piccadilly, presented by GoUSA TV.

The free event will see Piccadilly closed to traffic and becoming a hub of NFL and entertainment activities during a day-long festival to mark the opening weekend of the season. The first game of the new season takes place on Thursday, September 6, with the defending Super Bowl champion Philadelphia Eagles taking on the Atlanta Falcons, while Sunday, September 9 sees the first full schedule of games.

NFL Kickoff on Piccadilly will run from 12 noon to 6:00 p.m. and will feature:

• On-stage entertainment, including an exclusive inner circle performance by The Vamps
• NFL cheerleaders
• Family Tailgate area, including interactive NFL-themed games
• Appearances by NFL legends, including Q & A sessions and signings
• Kids’ Zone, including an NFL mini-pitch
• Screenings of the new America’s Game, featuring the Eagles’ Super Bowl LII triumph, at BAFTA
• NFL mascots, including Swoop from the Eagles
• Wide range of American-style food, including dishes straight from the six regions whose teams will be playing games in London later this year
• NFL Shop, where fans can buy a wide range of merchandise from their favourite team

Against this backdrop will be a screening of Super Bowl LII, between the Philadelphia Eagles and New England Patriots, played in February – complete with explanations and analysis by NFL experts, including the BBC’s Osi Umenyiora and Jason Bell and Sky Sports’ Neil Reynolds.