International Organic Day with Yeo Valley

Yeo Valley, the family-owned farming and dairy company , is launching a giant organic bee on London’s South Bank, an installation in the shape of the plant life queen made from organic produce. Specially created to celebrate Organic September and raise awareness of biodiversity, organic food and benefits of organic farming, this unique, edible sculpture inspires passers-by to better understand what organic means.

Recent research by WWF and Buglife has revealed that insect pollinators such as bees are under threat. The study found that in the east of England alone, 17 species are now extinct in the area, 25 are threatened and a further 31 are of conservation concern. Bees provide vital pollination to some of the most important ingredients in our favourite foods. Nearly 75% of the world’s crops producing the fruit and seeds that we eat depend on these pollinators such as bees3. Yeo Valley’s Organic Bee hero’s these vital pollinators and aims to educate people on the value of choosing organic produce.

Created and developed in collaboration with Food Artist Prudence Staite, Yeo Valley’s Organic Bee will be displayed on the South Bank from 12.30pm on Sunday 22nd of September for all to see, as delicious organic soups with a creamy Yeo Valley dairy base are given away alongside money off vouchers. What’s more, the bee will invite passers-by to take part in a social media competition, with a chance to win a hamper filled with organic goodies – come and grab them while you can!

Share your pictures of Yeo Valley’s Organic Bee on the day, tagging #YeoValley #OrganicSeptember to be in with a chance of winning.