PRIDE BOAT PARTY | Southern Comfort brings spirit of New Orleans to London

It’s all aboard Southern Comfort’s Pride boat party, teaming up with Sink The Pink, the largest LGBTQ+ collective and club night in the UK. Southern Comfort, the unique spirit of New Orleans, is proudly supporting Pride in London’s Unity Fund with a fun-filled celebration on London’s iconic river Thames on Saturday 11th, 2021.

The announcement comes as part of a wider commitment to drive positive change in the lives of London’s LGBTQ+ communities, as Southern Comfort is pledging to donate £1 from every Southern Comfort limited edition Pride bottle sold, available nationwide in selected Grocery stores, to The Unity Fund – an initiative created by ‘Pride in London’ to provide funding to grassroots organisations who address the needs of the UK's LGBTQ+ community.

Hosted on a vintage Mississippi paddle steamer boat, the floating Pride party promises to be an immersive celebration of self-expression and togetherness, with a two-hour cruise along the Thames packed with music, food and drink inspired by Southern Comfort’s vibrant hometown of New Orleans, a city like no other, where everyone is welcome and where Pride thrives year-round.

Setting sail at 11:30am, the event will be the perfect way for London partygoers to celebrate Pride. Onboard, fun-loving guests will journey through the heart of the capital, whilst dancing away to DJ sets from Melanie Blatt, Mark-Ashley Dupé and Raven Mandella. There will also be performances from London's finest Voguing crews and Drag Queens from Sink The Pink – the LGTBQ+ collective known for continuously challenging the status quo around nightlife and celebrating freedom of self-expression.

Fuelling the fun will be an irresistible array of Southern Comfort cocktails, including the slushie favourites – ‘Southern Passion’ and ‘Sour Cherry.’ An authentic New Orleans-inspired food menu will be served throughout the experience, including fried chicken, mac & cheese and vegan Cajun gumbo.

Southern Comfort’s Pride Boat Party, with Sink the Pink, is set to inject a true dose of New Orleans spirit into the UK. Tickets are available now via: southerncomfortmardigras.uk
at £25.00 (subject to booking fee), including a complimentary Southern Comfort cocktail and ready-to-drink pre-mixed can to be redeemed on entry, plus a choice of food from the New Orleans-inspired menu.

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For more information, please contact the Southern Comfort PR team: [email protected]


Notes to editors

About Southern Comfort

Southern Comfort® is a unique spiced American whiskey flavoured liqueur, a fun spirit to mix with, created in New Orleans by bartender M.W. Heron – a man born to do things his own way - in 1874. that’s always followed its own rules. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Enjoyed by friends in over 100 countries around the world and continues to grow as an iconic brand.

Please visit us at https://www.instagram.com/southerncomfortuk and SouthernComfortuk.com

Want to try the Southern Passion? Here’s how

Grab a shaker and add:
-35ml Southern Comfort
-25ml Passionfruit Juice
-25ml Cranberry Juice
-10ml lime juice
Fill with ice and shake for 15-20 seconds. Strain and serve, accessorize with an orange peel.

Please Drink Responsibly.

About Sink the Pink
Sink The Pink is the largest LGBTQ+ collective and club night in the UK. Continuously challenging the status quo around nightlife culture and celebrating freedom of self-expression. Founded in 2008, Sink The Pink began as a response to ‘too many bland and non-inclusive nights out’. Growing from humble beginnings in a working men’s club in East London, Sink The Pink now tour the world with their legendary parties, live performances and immersive productions. Their dedication to diversity, creativity and joy has attracted communities and audiences from across the globe. Sink The Pink is a melting pot of drag artists, club kids, performers, decorated choreographers, creatives and acclaimed set and costume designers. Inspired by theatre, dance, punk, pop culture and fashion they are the antidote to the new wave of soulless mega-clubs. Performing on famous stages around the world including Glastonbury, Times Square, Sao Paulo, Australia, across Europe and selling out venues such as Brixton Academy and the Roundhouse in hours. Collaborating with the likes of Little Mix, Pink, Melanie C and Years & Years, along with an array of international brands and charities who support equality. At Sink The Pink, everyone is welcome and everyone is celebrated. For more info visit https://sinkthepink.co.uk/ or follow @sink_the_pink

About Pride in London and The Unity Fund
Pride in London is our city’s volunteer-powered LGBT+ force that unites our voice, amplifies our diversity and protests against inequality. Our mission is based on our core values of bringing Visibility to our communities, working towards Unity and, being a protest at heart, forever fighting for Equality, in London and beyond.

Based on one of our values, The Unity Fund is designed to build stronger communities by providing one-off grants to grassroots organisations who address the needs of the UK's LGBT+ community. We are proudly working with partners who actively support us in this cause of bringing about real change in our city.