New season wardrobe must-haves: The Daily Dress Edit pop-up

From 29 September, the London neighbourhood of Belgravia will welcome the Daily Dress Edit, a stylish, pop-up boutique in Belgravia’s vibrant, urban oasis, Eccleston Yards. Open for three weeks at 14-15 Eccleston Yards, overlooking the stunning courtyard, the pop-up will celebrate the joy of dresses with an exclusively curated edit of new season fashion by Founder of the Daily Dress Edit platform, Isabel Spearman.

The Daily Dress Edit will return to Belgravia’s stylish streets, following successful openings on Motcomb Street in 2019 and Elizabeth Street in 2020. With slow fashion at the heart of the Daily Dress Edit, dress lovers can admire and purchase sought-after pieces from the new Autumn/Winter collections of independent and notable British brands as well as new and emerging designers. Isabel has also co-designed many of the exclusive dresses which will only be available at the Belgravia pop-up.

Discover an array of beautiful dresses curated by Isabel, perfect for easy day-night dressing and the upcoming party season. Noteworthy labels include feminine British brands Rosie Caldwell and Anna Mason, vintage inspired maternity wear Clary & Peg and cult label Johanna Sands, who makes each of her dresses herself. Plus, slow fashion label O Pioneers, the timeless Darla Studio and sustainable and socially conscious Baukjen. Also not to be missed - the Belgravia Edit will be a new addition to the pop-up, presenting the neighbourhood’s anticipated new season dresses from cult brands including ME+EM, Beulah, My Wardrobe HQ and Louise Kennedy.

The curated dress edit will sit within a boutique created by Interior Designer Lucy Barlow, Founder and Creative Director of London based design studio, Barlow & Barlow. Known for her rich interior style, which is marked by its riotous sense of fun, colour and pattern, Lucy has designed the space in the style of a Regency dress store with a modern twist. A rich colour palette of burgundy and pink will form the basis of the sumptuous scheme, with nods to both 70’s glam and regency dress shops.

Alongside the dress edit, Spearman will host a celebration of British craft and creativity as part of London Craft Week, 4 – 10 October. Three emerging designers will demonstrate their craft live in the store throughout the week, bringing a brilliant fresh energy to Belgravia. Textile specialist Freya Simonne and designer Jeanie from Back by Sundown, who works exclusively with sustainably sourced fabric, will be hand stitching dresses, and Mekala from contemporary fashion brand Manimekala will be hand marbling fabric. Each designer has created an exclusive dress for the pop-up.

Isabel Spearman says: “This is my favourite time of the year and I am thrilled to be back in beautiful Belgravia to champion so many brilliant brands. The Daily Dress Edit is usually a virtual platform to showcase slow fashion, so to have the opportunity to present them in real life is very exciting. I cannot wait to spend three weeks in Eccleston Yards and see everyone again after the year that we’ve had.”

Lucy Barlow says: “I’m really excited to work with Isabel on the Belgravia pop-up. I share her passion for beautifully made dresses that are designed to make women feel fab and also her understanding of the importance of the shopping experience and as such the significance of well executed shop design. Sometimes the design of a shop can be as important as the clothes they are selling and can either encourage or discourage you from entering into an outlet. Belgravia is home to some incredible interiors brands and I am really looking forward to bringing them together at the Daily Dress Edit.”