New Initiative Launches in Brick Lane to Aid Restaurant Recovery

A new initiative is launching in Brick Lane on Monday 8th November to attract more business to restaurants providing diners with free 30% discounts whilst simultaneously helping to fight world poverty. It aims to help the hospitality sector recover by attracting customers in quieter
periods from Monday to Wednesday. Registration is free - diners receive a QR code to be used in participating restaurants. For each code booked and then redeemed, two meals are donated to help combat global hunger.

The aim of the initiative is threefold:
1. Aid the hospitality industry to recover from the pandemic, helping to safeguard
jobs whilst stimulating the local economy .
2. Diners benefit from a 30% discount whilst supporting their favourite restaurants
and dining venues and assist the return to community normalcy.
3. Help to combat the global rise in food insecurity by supporting the World Health Organisation’s Sustainable Development Goal 2 (SDG) of Zero Hunger when dining out.

The Participating Restaurants Are:

Brick Lane Brasserie - TripAdvisors Travellers' Choice 2021 award-winning dishes incorporating India's finest ingredients.

City Spice - Michelin-inspired menu with a distinctive Bengali twist, and a vegan curry menu second to none

Eastern Eye Balti House - An elegant restaurant, serving dishes from across the subcontinent, especially the north-east frontier province.

Enso - The ideal Asian restaurant to enjoy Thai and Japanese flavours in the heart of Brick Lane

Kyice's Kitchen - Bringing Caribbean soul food to Brick Lane, fully Halal food menu including vegan options.

Sheba - Industry award-winning restaurant, famous for its traditional Indo-Bengali and modern cooking styles since 1974.

What prompted the initiative ?

"The hospitality and restaurant sector has been hardest hit by the pandemic," say Good Diner. "Food insecurity and hunger, already rising before 2020, has been accelerated in these challenging times. The world is not on track to achieve the World Food Program's target of Zero Hunger by 2030. Good Diner has been created to address these issues whilst assisting the return to community normalcy."