Häagen-Dazs Ice Cream Van launches with Celebrity DJs

The ice cream of ice creams, Häagen-Dazs, is coming to London’s trendy Shoreditch hotspot, BOXPARK, to kick off the summer, with its new beautiful and booming, pimped up ice cream van.

From Friday 15th to Saturday 16th July, expect to be blown away, as Häagen-Dazs takes its #DontHoldBack spirit to new levels, and turns BOXPARK into an unmissable location this summer. With DJ decks on the rooftop, an oversized ice cream disco ball and a sparkling scoop shaped see-saw, the exuberant and joyful vehicle creates a wild and wonderful twist on the old school ice cream van.

Häagen-Dazs lovers are encouraged to fully let go into the moment, ready to create memories of a much anticipated summer with their favourite ice cream in hand. Resident celebrity DJs Pixie Lott and Woody Cook will take centre stage on top of the van, playing the capital’s favourite high tempo dance tracks, whilst guests enjoy their ultimate ice cream creations. Transport yourself to the Häagen-Dazs paradise you’ve always dreamed of.

Häagen-Dazs has officially redefined the ice cream van experience: The days of collecting your ice cream from a van playing nursery rhymes have gone, and in its place is a new, elevated ice cream era. So gather your friends and head down to BOXPARK this July, for the ultimate ice cream party of the summer.

Start the summer as you mean to go on, and experience joy like never before with Häagen-Dazs.