AVEENO®'s ‘Skin Loving’ Work Out In Celebration Of National Eczema Week

To many, exercise is an important part of leading a healthy and balanced lifestyle. But, for those that have dry, irritable or eczema prone skin, it can often become an uncomfortable activity due to flare ups caused by increased heat, sweat and extreme changes in body temperature.

AVEENO® appreciates the role healthy looking skin plays in helping people to feel confident whilst at the gym. After all, when people’s skin feels good, they feel good!

With this in mind, and with National Eczema Week taking place this September, AVEENO® is excited to unveil a specialised ‘skin loving’ work-out for those who may typically limit exercise or avoid large gym classes that can often lead to these irritating flare ups.

The one-off event will take place on Level 40 of the iconic London building, The Gherkin, on Wednesday 14th September and will be hosted by leading celebrity fitness trainer, Ciara Madden, who has worked with the likes of Rita Ora and Maya Jama. The top floor space offers impressive 360° panorama views of the city, providing an unforgettable and calming setting where guests can get fit with confidence.

Working in partnership with AVEENO®, Ciara has curated a bespoke work out designed to limit the triggers of sensitive skin, using a combination of mindful movement and adjusted HIIT exercises, so attendees don’t need to be distracted by the fear of unwanted flare ups. As well as the specially crafted routine, Ciara will talk at length to guests about the importance of hydration and skin after-care to protect and restore the skin barrier, which may be compromised following a workout.

The low-sweat session will take place from 7.15am - 8.15am (including a warmup and cool down) offering the perfect way to set everyone up for the working day – body and mind. Those that secure a spot will also enjoy a skin nourishing smoothie to restore the skin’s balance from within.

Ticket holders will also receive an AVEENO® branded goody bag including full sized products from its renowned Dermexa range, which is clinically proven to help soothe and protect very dry, itchy skin, and is also suitable for people who may be prone to eczema.

Its Dermexa Daily Emollient Cream helps reduce flare ups of intense skin dryness and soothes the skin for immediate comfort, and its Dermexa Fast & Long-Lasting Balm helps to strengthen the skin barrier and improve its natural microbiome.

The goody bag will also include an AVEENO® branded water bottle to encourage additional hydration throughout the day as the skin barrier repairs.

Dry and eczema-prone skin should not stop people from feeling their best and achieving daily goals such as exercise. In fact, 1.3 million people suffer from eczema in the UK and it’s nothing to be ashamed of. AVEENO® hopes that those that experience this unique work-out will be inspired to get fit with confidence.