The Conscious Edit, hosted by Lone Design Club x The Crown Estate

This September, The Crown Estate and Lone Design Club are uniting to launch the Conscious Edit, designed to showcase to visitors some of the wonderful conscious brands now available on the high street. The store will celebrate the brands, companies and people working hard to address their social and environmental impacts and working towards a more sustainable future. Join us for access to unique, immersive experiences and some of the emerging brands now at the forefront of the high street.

Located in one of London's most prominent shopping locations, 84 - 86 Regent Street, The Conscious Edit concept store will unite, under one roof, industry leaders, change-makers and a range of conscious, independent fashion, beauty and lifestyle brands. Designed to take visitors on a journey through the innovation happening within the industry and support them to take small steps toward a more sustainably conscious lifestyle.

Come and see the latest innovations in materials and production. Witness those making anew through upcycling, reuse and rental. Connect with brands supporting charitable works, planting trees and pushing for B Corp status. Hear from the designers and activists championing the movement for fair wages and ethical working conditions.

Alongside conscious pieces and collections, LDC X The Crown Estate will bring together the world of repair, customisation and rental. Guests will be encouraged to bring in their pre-loved items of clothing to be repaired with care in the repair zone in partnership with Sojo. Have a custom designer experience at LDC’s Upcycling station with a design team ready to redesign and make your old wears anew. And an entire rental zone in partnership with Rotaro will highlight the beautiful garments available on the rental and resale markets. Make your clothes fit and last longer with The Reclaimery, in their in-store upcycling and embellishment station.

Experience a range of fun and educational zones, talks, digital activations and community gatherings exploring positive impact in the industry with conscious influencer meet and greets, live podcasts, catwalk shows and presentations, music from the latest new music talent and a full Metraverse experience with our partners, XR Couture.