ICECOLD Supermarket

AN ICE COLD EXPERIENCE IS COMING TO LONDON’S OXFORD STREET -
AND THERE’S A SECRET IN STORE

Chilled at a cool -18 degrees, The ICECOLD Supermarket is full of limited edition products, offering items exclusively from one brand within its floor to ceiling freezers. Shoppers can get their hands on unique merchandise and discover the secret instagrammable freezer room before rounding off their visit with a gifted bag of swag as they leave.

One lucky shopper will win the Ice Cold Golden ticket, giving them access to a super exclusive event the night of the 13th at the ICECOLD Supermarket checkout. As the sun goes down, the freezer doors will open, the beats will drop and the shots will flow at a private party with some recognisable faces.