The PROPER Dropper. The UK’s first-ever giant arcade claw machine

The UK's leading better-for-you snack brand, PROPER Snacks, (makers of PROPERCORN & PROPERCHIPS) is reinvigorating the city by launching the UK’s first life-sized arcade game near London’s Brick Lane. Players will be strapped in and dunked into a giant pit where thousands of free PROPER snacks are up for grabs, as well as limited-edition gold packs hiding this season’s hottest drops.

Known for collaborating with independent artists to curate its vibrant packs, PROPER has teamed up with renowned artist Toby Triumph to design The PROPER Dropper. The (literal) pick-me-up attraction will be filled with thousands of packs of PROPERCORN, PROPERCHIPS and the brand-new PROPERCRISPS. If you’re lucky enough to get hold of a limited-edition gold pack, players will get a chance to head to a prize wall featuring merch from wicked brands from the likes of ByRotation, FILA, NICCE and SONOS – and more.

To get involved, players just need to head down to London’s Elys Square in Shoreditch. Sessions will be allocated on a first-come-first-served basis and at random through a ‘spin the wheel’. Sessions are limited between the hours of 11 am and 8 pm and are completely free. Pre-booking is unavailable. The ride is available for those 18+, and activities surrounding for those of all ages. Prizes are allocated at random and issued at the discretion of the provider. For further updates, follow @proper on Instagram.