Kraken Rum’s Screamfest VI: Here We Come

HIDE AND SEEK-EASY? HALLOWEEN BAR OPENS WITH UNIQUE AND TERRIFYING ENTRY POLICY

- Kraken’s bar requires all guests to play a terrifying game of hide and seek as a condition on entry
- A new pop-up bar is opening in London with the most unusual entry policy of any bar yet: all guests have to first play hide and seek to get in
- But not just any game of hide and seek: a nail-biting, nightmarish game of horror hide and seek that’s 18+ only
-The bar forms the centrepiece of Kraken’s annual Halloween ‘Screamfest’ experience and is housed deep within a terrifying basement venue in central London
-After proving their worth by hiding from a masked cult for a full 20 minutes, the doors to the bar will unlock and guests can enjoy a menu of Kraken original cocktails
-Those unable to attend the immersive experience, can participate virtually via an online game that has been created to mirror the experience.

Unmarked doors, hidden passages, dress codes and secret passwords are conditions of entry to many mysterious drinking spots, and there’s no doubt that the UK has its fair share of them. But this Halloween a new pop-up bar is set to take novel entry policies to new heights: by making guests first play a truly terrifying and macabre game of hide and seek in order to get in.

Transforming a bar’s conditions of entry into an immersive experience is the brainchild of The Kraken Rum, for its annual Halloween Screamfest experience, now in its sixth year and aptly titled ‘Screamfest VI: Here We Come’. The bar, and its thrilling, blood-curdling condition of entry, are tucked away in a delightfully scary and dilapidated basement venue in central London.

Fans of cocktails and horror will be invited to prove their desire to visit the bar by engaging in the nightmarish game of hide and seek for a full 20 minutes. In that time they’ll need to contort themselves into a variety of unpleasant and claustrophobic hiding places to evade the ‘seekers’: a malevolent masked cult that worships The Beast. Along the way, they’ll need to find collectables to redeem for extra rewards once in the bar. If discovered by the cult, participants will be locked in the basement until their time is up.

After the time has elapsed, the doors to the bar will unlock and guests will finally have the chance to emerge into the open and enjoy a menu of delicious original Kraken Halloween rum cocktails at the bar made by master cocktail makers.

The bar will also be decked out with a number of Kraken Rum arcade machines, loaded with an arcade version of the horror hide-and-seek experience, giving bargoers a second chance at evading the evil seekers, but now while sipping on a cocktail in the incredible surroundings of the horror bar.

The Kraken Rum’s Screamfest VI: Here We Come experience will take place across three nights at The Ditch, Shoreditch Town Hall in the lead up to Halloween on the 27-29th of October from 7pm to 11pm. Those unable to attend the immersive experience can participate virtually via an online game that has been created to mirror it. Watch this space.

If this fright filled entry condition sounds like a dream Halloween evening, then tickets, priced at £10 (including a welcome drink and a cocktail token), can be booked here: www.universe.com/screamfest6

-ENDS-

For more information or high res-imagery, please contact the Kraken press team at Cow PR on 020 7234 9150 or email [email protected]

About The Kraken® Black Spiced Rum:

AS IT IS TOLD, The Kraken® Black Spiced Rum is an imported rum from the Caribbean blended with secret spices. Named for the sea beast of myth and legend, The Kraken is bold, rich, and smooth. AS THEY SAY, “To not respect the power of The Kraken is to not respect the sea.” So, drink with respect.

The Kraken story:

CENTURIES AGO, a ship carrying the world’s finest black spiced rum was rumoured to suffer a disastrous fate at the tentacles of the Kraken, a bizarre and fierce sea beast known for its razor-sharp teeth, immense size, and ornery disposition. This bottling of The Kraken® Black Spiced Rum may earn that tragic tale a place in the historical record. Carefully preserved in a premium, collectable vessel, this bottle of The Kraken Rum is the perfect gift for those who worship the darkness, believe in the Beast, or simply enjoy very nice things.

For more information:

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About Proximo Spirits UK:

PROXIMO is a global innovator of quality spirits that create excitement with every sip. Its unique portfolio of brands includes the world’s largest-selling tequila, Jose Cuervo®, Bushmills® Irish Whiskey, The Kraken® Black Spiced Rum and 1800® Tequila.