Boss Budgeting

In light of the current cost of living crisis and the rise of FinTok and FinFluencers (Financial Influencers) across social media platforms, Westfield Stratford City is launching a brand-new free event #BossBudgeting, launching from Thursday 27th October 2022 to Saturday 29th October 2022.

Free to attend, #BossBudgeting will dispel money myths and help young people improve their knowledge of ‘all things money’ with easy-to-understand advice, tips, tricks and Q+As on how to become more financially literate, featuring three of the UK's top go-to 'FinFluencers' - Poku Banks, This Girl Talks Money and Financielle.

For more information, please see below and hi-res imagery

Let me know if this is of interest and if you're able to cover. You’re also welcome to attend the event, so do let us know if you’d be keen to join.

Many thanks,
Hannah
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Westfield Stratford City partners with ‘FinFluencers’ Poku Banks, This Girl Talks Money and Financielle for new #BossBudgeting event

As millennial searches for ‘financial education’ rises by over 155%1, visitors to Westfield Stratford City can join IRL FinTok workshops during a three-day event, with free tickets available on Eventbrite here.

With the rise of FinTok and FinFluencers across social media platforms, #BossBudgeting, is a new series of informative and interactive workshops, that will be hosted by three of the UK’s top and trustworthy ‘FinFluencers’; Poku Banks, This Girl Talks Money and Financielle from Thursday 27th October 2022 to Saturday 29th October 2022.

Audiences will be able to hear how they can become the boss of their own budgets and discover clever finance 'hacks' to future-proof their finances.

Free to attend, #BossBudgeting will dispel money myths and help young people improve their knowledge of ‘all things money’ with easy-to-understand advice, tips, tricks and Q+As on how to become more financially literate, whilst the cost-of-living continues to take grip.

Each day #BossBudgeting sessions will address a different money topic from; making and managing money with Poku Banks and how to shop smartly and sustainably with This Girl Talks Money alongside co-host of the Money Unfiltered podcast, Victoria Nabarro - to growing savings and investments for the future with Financielle.

More young people are seeking out financial insights and guidance from social channels. Recent studies found that 72% of 15 to 18-year-olds said they wanted to learn more about money and finance2, with only 15% citing that they get their financial education from school (LIBF, 2022)2, whereas one in four Gen Zers say they get investing insights from TikTok and Instagram (Investopedia, 2022)3.

Ellie Austin-Williams, Founder of This Girl Talks Money said: “Growing up, I wish I’d had easier access to resources that could help me understand my money and finances better. I created This Girl Talks Money in 2019, offering young people in the same situation, advice, answers and explanations to the most asked questions and complicated concepts. #BossBudgeting by Westfield allows me to share my valuable learnings and reach even more young people needing support with their finances. I’m so excited to be a part of this great event alongside other respected financial content creators and super excited to be able to get to meet my audience face to face.”

Alyson Hodkinson, General Manager and Head of CSR UK at Unibail-Rodamco-Westfield added: “We’re proud to launch our #BossBudgeting event in collaboration with three of today’s most influential FinFluencers to support people looking to get to a point of financial wellness, so they can live their best lives for less. Being able to bring this type of content, that’s usually only available online, to visitors to our centres is really exciting and I have no doubt that those who sign up will get some really valuable take outs and leave feeling more confident with their finances.”

#BossBudgeting will be live at Westfield Stratford City on the 27th, 28th, 29th October 2022 as part of Westfield’s youth empowering Future You programme.

Future You
In its second year, Future You was developed by Westfield and a host of its partners and local communities including West Ham Football Club, Middlesex and Essex Cricket Clubs and The London Borough of Newham.

Future You’s ambition is to help address disenfranchisement among 12-to-24-year-olds, bringing together experts passionate about supporting young people with their mental, emotional and physical wellbeing.

The complete Future You programme at Westfield Stratford City, which includes #BossBudgeting this year, will see events run by experts from the music and entertainment industry, arts fashion and tech, sport health and wellbeing and life skills management. All with the aim to give young people a fun and interactive way to understand all the opportunities that are available to them for their future.

For more information on Future You and #BossBudgeting or to book free tickets, visit https://www.eventbrite.co.uk/cc/future-you-1269629

ENDS
For further information please contact:
Hill+Knowlton
Name: Gemma Humphreys
Phone: +44 20 7413 3463
Email: [email protected]

Notes to editors
1 Stylus ‘Money Meets Media Report. Published 16 May 2022

2 Libf.ac.uk. 2022. Anxiety about money and lack of knowledge ‘a perilous mix’ for young people. [online] Available at: https://www.libf.ac.uk/news-and-insights/news/detail/2022/03/11/anxiety-about-money-and-lack-of-knowledge-a-perilous-mix-for-young-people-according-to-libf-research [Accessed 5 October 2022].

3 2022 Investopedia Financial Literacy Survey - https://www.investopedia.com/financial-literacy-survey-5223919

Poku Banks – TikTok, Instagram
This Girl Talks Money – Instagram, TikTok
Financielle – TikTok, Instagram

About Westfield Stratford City

Westfield Stratford City is an innovative and dynamic place for a new generation of consumer to shop, eat, meet and be entertained.

Located at the gateway to the Queen Elizabeth Park, with spectacular views over London, Westfield Stratford City is anchored by leading UK retailers John Lewis & Partners, Waitrose and M&S, and is home to over 350 stores and more than 85 dining options. A key leisure destination for London, Westfield Stratford City is home to three hotels, the UK’s largest All Star Lanes bowling alley, a 20-screen all-digital Vue cinema and London’s largest Casino by Aspers. 
  
Art and design were critical in the creation of Westfield Stratford City and woven throughout the development; a stunning ‘Digital Fountain & Rills’ by acclaimed local and international artist Jason Bruges Studio is positioned at the heart of Chestnut Plaza and acts as a calming beacon.   

In creating Westfield Stratford City, a commitment was made to achieving high standards in sustainability and the scheme is setting a new benchmark for an urban retail led development by housing its own Combined Cooling and Heating Power (CCHP) plant on site. 
   
The local community is at the heart of Westfield Stratford City and in addition to supporting local charities, Unibail-Rodamco-Westfield partnered with the London Borough of Newham to establish the Skill Place – Newham. Managed by Seetec, the retail academy focuses on providing employment for the local community and the long-term unemployed.  

 http://uk.westfield.com/stratfordcity   
@westfieldstrat