Free London Event: Liquid I.V.® London Eye Wellness Takeover

Are you ready to enter your wellness era? Liquid I.V. ®, the number one selling powdered hydration brand in the US1, is taking wellness to new heights (literally) to celebrate its UK arrival.

The leader in hydration is giving Londoners the chance to experience the latest wellness trends 135m in the air with the choice of a soothing sound bath, a sensorial light therapy session, or a high-intensity workout facilitated by Barry’s Bootcamp.

Liquid I.V.® is bringing the nation a great tasting, electrolyte powder mix as a food supplement that is scientifically formulated with a specific ratio of electrolytes and carbohydrates to deliver enhanced hydration* and help restore electrolyte balance lost through exercise and sport, heat and adventure.

The free bookable experiences invite busy consumers to immerse themselves in a world of wellness, with each experience informed by the latest trends to come from L.A. - the birthplace of Liquid I.V. ® and home to wellness fanatics.

New research from Liquid I.V. ® reveals 80% of the UK don’t drink enough water2, and Gen-Z's are the thirstiest generation of them all with 86% not getting enough H2O. Despite this, hydration is a top priority for the nation, with 49% committing to improving their hydration levels in 2024, making it the #1 wellness trend of choice for UK consumers in 2024.

Each wellness experience will be facilitated by industry experts and designed to perfectly pair with Liquid I.V.®’s Hydration Multiplier®, available in three thirst quenching flavours each containing five vitamins that help support wellbeing**:
- Lemon Lime: A sunny mix of citrus flavours that is equally zesty and refreshing – a fan favourite.
- Strawberry: Flavour tastes of ripe juicy strawberries topped with decadent notes of whipped cream.
- Passion Fruit: A refreshing flavour, inspired by Hawaiian lilikoi with hints of honey and berry.

What: Liquid I.V.® London Eye Wellness Takeover
When: 11am – 5:30pm, Tuesday 19th March 2024. Wellness experiences taking place every 30 minutes.
Where: lastminute.com London Eye, Riverside Building, County Hall, London SE1 7PB
Duration: 30 minutes
How: Tickets available via Eventbrite here
Dress code: Dress for your experience, comfortable exercise and leisure wear is advised