Soiree with Vivien Sheriff to launch Peter Jones Hat Academy

Customers at Peter Jones have a long standing love affair with hats. To honour this affection and ready shoppers for the racing season, Peter Jones will host an exclusive soiree with milliner to the royals, Vivien Sheriff on Wednesday 9th May at 6pm and 7pm. Vivien will reveal the science behind picking the perfect hat and launch Peter Jones’s annual Hat Academy for 2012.

Guest will enjoy a glass a fizz whilst Vivien discusses current millinery trends during an interactive tutorial, matching hat styles to different face shapes. Guests will have the opportunity to try on millinery masterpieces from Vivien’s new and exclusive diffusion brand ‘Vixen by Vivien Sheriff’ – a key collection in the extensive range of over 250 hats at Peter Jones this spring. A contemporary selection of statement styles from sleek netted discs to wide-sweeping brims, headpieces start at £195 for a Vixen ebony disc with classic bow trim.

In addition, throughout May and June the skilled Fashion Advice team at Peter Jones will host bespoke Hat Academy appointments to celebrate the race season in style. The complimentary 30-minute sessions will give race-goers a headwear master class with advice on how to incorporate this season’s trends into a race day outfit, while meeting the new Royal Ascot guidelines.