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The building that houses the London Astoria was originally built as a pickle factory for food producers Crosse and Blackwell. Before becoming a music venue the London Astoria has played many roles in the history of the West End. The buildings first venture into the world of entertainment was as a variety club for men- complete with nude dancing. Though reasonable successful, the site was so well located that it became apparent that the venue could cater to a broader audience and was refurbished as a music hall.
The tribute ‘Elvis’ with Shakin’ Stevens and homage to the Beatles were among some of the early productions staged at the Astoria. The venue then became synonymous with television broadcasts. The Sky television show ‘The Happening’ was the first show to be recorded here. ‘Squeeze’ Pianist and all round music enthusiast Jools Holland recorded his ‘Jukebox Jury’ show here at the Astoria.
Within the last two decades the London Astoria has evolved into an exclusive live music and club venue. ‘Nirvana’, ‘Black Sabbath’, ‘Prince’, ‘Eminem’ and ‘The White Stripes’ are among the acts to have played here and large scale acts continue to perform here. In 1992 a poll conducted by music journal the ‘NME’ saw the London Astoria voted the nations second favourite music venue. High praise indeed. In 2002 the Astoria was acquired by ‘Mean Fiddler’ who promise to uphold the venues rich traditions and continue to draw the worlds finest Rock acts.