If you’re like us then you mute the adverts when you’re watching television, which just makes it all the more infuriating when you have to sit through them at the cinema - having already paid a high price for admission. Fortunately, the ICA is with us and has recently gone ‘ad-free’.
So if you want to watch the newest films in one of London’s finest establishments then you can do so without the spectre of annoying adverts harshing your pre-movie buzz. Trailers, we’re fine with…
Watch Movies without the annoying adverts
Now you can have popcorn flicked at you in peace...
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ICA Cinema
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