Launching just in time for London Fashion Week in September, Disney has announced a unique fashion collection celebrating the style icon that is the one and only Minnie Mouse.
The range of one-off garments and accessories, entitled Minnie Mouse Must-Haves sees Disney collaborate with some of the biggest names in fashion on pieces to be auctioned off on eBay to support the BFC/Bazaar Fashion Arts Foundation.
Since her first appearance in 1928 (looking good for an 84 year old...) Minnie has been adored and worshipped by girls young and old across the world - me included. Who hasn't harboured a secret wish to be Minnie at a fancy dress party, resplendent in spotty dress and hair bow?
Renowned designers including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, and Husam el Odeh will create the fashion, with accessories coming from powerhouses including the likes of Katie Hillier, Lulu Guinness (could there BE a more perfect pairing?), Tatty Devine and Terry de Havilland, all of whom will creatively interpret her signature bows and trademark polka dots. An extraordinary collaboration with Meadham Kirchhoff will also be revealed at their Spring/Summer 2013 show. The fashio world awaits with bated breath...
The Minnie Mouse Must Haves will be showcased to international buyers and media at London Fashion Week. Following the showcase, each of the picees will be available at an exclusive auction on the eBay for Charity programme, offering fashion followers and Disney fans around the world the opportunity to own a unique one-off Minnie Mouse-inspired creation. Proceeds from the auction will be donated by Disney to support the BFC/Bazaar Fashion Arts Foundation, a British Fashion Council initiative to nurture relationships between the creative industries and maintain a reputation for fashion innovation.
“Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene”,commented Marc Low, vice president of Fashion and Home for The Walt Disney Company EMEA.
“London Fashion Week is the perfect stage for Disney, one of the world’s largest apparel brands, to put a spotlight on Minnie Mouse.”
Love Laurel x
