Premium beauty brand Sisley has pledged to help raise the funds towards the 2012 running costs of Kids Company’s existing Heart Yard by launching the ‘Become a Friend of The Heart Yard’ Campaign.
A therapeutic sanctuary in the heart of South London, Kids Company’s Heart Yard is a place where the most vulnerable children can receive intensive emotional and psychological support. From the outside it looks like a plain Victorian house. Inside it is house of love and healing where the team supports deeply vulnerable and traumatised children, in order to help them and their carers overcome the unimaginable abuses they have suffered.
Kids Company was founded in 1996 by Camila Batmanghelidjh and provides practical, emotional and educational support to 17,000 vulnerable children in London. Sisley will donate 10% from the proceeds of all sales of its best-selling Sisleÿa Global Anti-Age and Sisleÿa Eye & Lip Contour Cream until the 31st December 2012 at Sisley counters nationwide, as well as encouraging people to become a ‘Friend of the Heart Yard’. Each friend commits to either a one off donation or to a monthly standing order which will contribute to the ongoing running costs of the Heart Yard sanctuary.
Sisley will also be organising a fundraising lunch to launch the ‘Friend of the Heart Yard’ campaign and will initiating fundraising and volunteering activities for its company employees in the UK to raise further funds for the charity.
“I have been deeply touched by the generosity of Sisley and their amazing commitment to help with the challenges faced by thousands of vulnerable and incredibly courageous children", said Camila Batmanghelidjh, founder of Kids Company. "Our therapeutic services at the Heart Yard offer a lifeline for our children, many of whom have suffered from unimaginable trauma. With your generous support – we will be able to keep these vital services up and running. Your kindness will have a profound and positive impact on those for whom the future is a frightening and uncertain place. Thank you wonderful friends of the Heart Yard.”
Christine d'Ornano, International Vice President of Sisley added; “Kids Company has made a dramatic difference in so many children’s lives. When Camila told us about the Heart Yard project, we immediately wanted to get involved. Sisley hopes that this collaboration will increase awareness for the Heart Yard and enable many more children to go through its life changing doors.”
To become a Friend of the Heart Yard or for more information please text ‘KIDS GIVE’ to 70700 to make a £10 donation or visit www.Sisley-cosmetics.com/charity-kidsm
Love Laurel x
