The world’s first ‘Smart Street’ officially opens in London on Thursday 29th June on Bird Street, nestled in the heart of the West End. Bird Street has been transformed from a previously underutilised outdoor space located off Oxford Street, to a haven of calm where visitors can relax and enjoy an innovative shopping experience, showcasing the future of the high street.
Bird Street is a place where retail, fashion and lifestyle meet technology and innovation – the ultimate oasis for shoppers seeking out cutting-edge brands. The outdoor retail space will showcase an ever-changing collection of brands curated by the world’s leading marketplace for short-term retail space, Appear Here – from fashion pioneers to sustainable start-ups - housed in origami-inspired pop-ups designed by global leader in urban strategy and design Harry Dobbs Design. Bird Street will also capture Londoner’s attention as the new go to al-fresco spot for morning coffee and dining with an ever-revolving array of food and beverage pop ups, launching with High Mood Food, a pure food artisanal café with a veg-centric approach.
Bird Street, curated by Appear Here, will be opening with minimalist leather designer Nina Ullrich and lifestyle brand Cuemars hosting a pop-up selling a beautiful selection of leather accessories, homeware and one of the hottest trends for 2017; succulents. The sustainability pillar of Bird Street is echoed with the launch of Ethical Stories Ethical Me, a curated accessories and homeware brand for the conscious shopper. The Dandy Lab will be another of the launch brands for Bird Street showcasing the future of retail and consumer experiences, bringing together a curation of emerging independent fashion and lifestyle brands and utilising exciting retail technologies including mobile payment apps and incentivised digital selfie mirrors.
Visitors will be able to enjoy a traffic-free shopping and dining experience in an environment showcasing the latest in sustainable technologies. Bird Street are partnering with a host of tech visionaries including Pavegen and their electricity and data generating paving which will power bird sounds and lights and provide a footfall data feed; Airlabs’ ClearAir bench which removes nitrogen dioxide to create a zone of clean air Airlabs and Airlite who have created a paint which purifies the air from NOx gasses and bacteria. With the integration of these innovative technologies, Bird Street demonstrates the potential for sustainable destinations in urban environments.