After years of West End dominance in the night club industry, a shift of power has enabled other areas once alienated by clubs to begin certifying their surroundings as a London nightlife hotspot. The borough of Hounslow is one of these areas. Once deprived of nightlife related activities, 2013 has seen residence offered an alternative to travelling far distances in order to fulfil their party needs; this alternative is Club K. Often described as the “Mayfair venue in West London”, Club K elaborates the positive energetic vibes West London possesses. Factors such as the venue being equipped with relevant technology along with a lit up bar matched with a glowing VIP section has enable Club K to become prominent at a rapid pace. Though still at its infant stages, Club K has hosted the like of Tim Westwood, Fuse ODG to name a few; a feat that suggest the club will be around in the long distant future.