Irregular Choice

Carnaby Street is our Flag Ship Irregular Choice store in the UK, situated in the heart of Soho it is full of spirit and character which reflects the vibrant area.

With such an eclectic range there is always something irregular for everyone here.

The Team here are of very high standard, who are always willing to go that extra mile to ensure you get the best experience.

...A message from the Manager...

This is not just a store where the staff can express themselves, I love that the customers can too, and tell us that they appreciate we are keeping the spirit of the area going.

To be part of such a fascinating and innovative brand, and to see the happiness created within each customer, makes it not a job for me, but a pleasure.