Send the kids out to work

A theme park imitating the world of work

Where: KidZania, Westfield Shepherd’s Bush

Well not quite, but it’s a theme park that imitates the world of work pretty well. With a hospital, fire station, beauty salon and shops, children get their first taste of the 9 – 5.

However with concessions belonging to Renault, Cadbury, H&M and BA, some argue it’s merely a way to start hammering brand identity into kids from as early an age as possible, however according to KidZania the idea is merely for the recognisable companies to teach children the importance of team work and finance.




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