Pup Aid

London's 'PupAid' raises awareness about animal welfare and is a must for all dog lovers. For the third year running 'PupAid' - Europe's biggest event raising awareness about puppy farming – will take place in the exclusive pooches' paradise of Primrose Hill on Saturday 6th September 2014.

Puppy farming is the mass commercial production of puppies in horrific conditions, sold via pet shops, garden centres, internet, and free newspaper ads. These puppies, commonly riddled with incurable diseases, often become seriously ill shortly after arriving in their new homes; their mothers still stuck hundreds of miles away in squalid conditions.

PupAid, brainchild of TV vet Marc Abraham, is a fun day out for all the family featuring a fun celebrity-judged dog show with classes including 'Best Rescue' and 'Coolest Dog in London'; as well as a boutique doggy shopping village, displays by Hearing Dogs and the Southern Golden Retriever Display Team, have-a-go agility, food and drink, live entertainment, and plenty more.

Dog-loving celebrities regularly supporting Primrose Hill's fun dog show include Ricky Gervais, Brian May, Liam Gallagher, Elle MacPherson, Sarah Harding, David Gandy, Meg Mathews, Gail Porter, Matthew Wright, Peter Egan, Mary Portas, as well as numerous soap stars and reality TV personalities.