Cadbury Has Just Launched The First Ever Human Charging Point That Gives You A Boost At 2:58

CALLING ALL LONDONERS. Its mid-afternoon, lunch feels like a lifetime ago and you’re just not sure how you’ll get through the rest of the afternoon. Sound familiar? Well, it’s Boost time! Cadbury Boost has just created the first ever real-life Human Charging Points to give you that much needed boost to take on the rest of the day. Yes, actually.

Cadbury Boost will also unveil the kiosk with the shortest EVER opening hours, opening its doors for just one minute at 2:58 to mark the start of the much needed Boost Time.

The Kiosk and Human Charging Points will be unveiled in London on Thursday 6th and Friday 7th September next to Canary Wharf tube station. Lucky passers-by will be supplied with a FREE Cadbury Boost bar - alongside uplifting pearls of wisdom from none other than energetic Capital DJ, Roman Kemp, to help them take on the afternoon ahead.

Each Human Charging Point will contain headphones to give you the chance to take one minute out of your day, while enjoying a Cadbury Boost, before heading back to the office - or wherever else you are on your travels to.
Capital FM’s Roman Kemp said: “I have to get up ridiculously early for my radio show, so I know more about the afternoon lull more than the average person. And Cadbury Boost is the perfect way to make the most out of your afternoon. If you are facing the lull then get yourself down to the Cadbury charging points at Canary Wharf for a much needed BOOST!”

Richard Weisinger, Senior Brand Manager at Mondelz International, said: “Most of us experience the afternoon lull, which is the time of the day we could do with a boost the most. We know people want to feel re-energised – physically or emotionally – so we wanted to do something to help them take on the rest of their day. We’re looking forward to seeing Londoners come down for some much needed BOOST-time, and to try our new Boost + Protein.”