Canary Wharf Fashion Event

Canary Wharf is being turned into the world’s biggest catwalk this weekend, with shoppers being scouted as models over four days of exclusive discounts at stores including The Kooples, Levi’s, Sandro, Paul Smith and Sweaty Betty.

Celebrity street photographer Jonathan Daniel Pryce will be snapping the most colourful characters shopping at over 40 fashion stores, with the most stylish shoppers becoming new faces of Canary Wharf’s Autumn fashion campaign – and winning £250 each to spend at over 300 shops, cafes, bars and restaurants in Canary Wharf, the ultimate 15 minute city as a place to work, live and play.

The four days of discounts take place from Thursday 9 September to Sunday 12 September and feature one-of-a-kind offers from retailers spanning fashion, beauty, fitness and homeware – including 20% off in-store at The Kooples, Calvin Klein, Orlebar Brown, Levi’s, Paul Smith, Sweaty Betty and Ted Baker. There is also up to 25% off on food and drink to fuel the shopping experience.

The exclusive Autumn Fashion Event deals at Canary Wharf comes a week ahead of London Fashion Week, and give shoppers a chance to experience life on the catwalk. The best dressed will be promoted to hundreds of thousands of Jonathan Daniel Pryce’s fashion followers ahead of the show.