Hammersmith and Fulham is a small Borough in the west of inner London split by the busy routes of the A4 and A40 which pass thorugh its heart. The borough can't be generalised as it really is a complete patchwork of very wealthy and very deprived neighbourhoods and much in-between; Brackenbury Village, Brook Green, and the Riverside for example are made up of Victorian and Edwardian houses commanding top prices, whilst swathes of housing around White City and Shepherds Bush are typically of a much poorer standard with prices to match.
55% of the population of the Borough was classed as young and single, making this a lively and vibrant place to be. The recent development of the Westfield shopping centre, the arrival of many international, blue-chip companies and the development of the neighbouring Paddington Basin has brought wealth and jobs to the area which is reflected in the comparatively low levels of unemployment in the borough.